Report: Golden State Warriors Have Also Chosen Their League of Legends Brand
Following the Cleveland Cavaliers and Houston Rockets this week, the Golden State Warriors from the National Basketball Association (NBA) have also picked a brand name for their League of Legends team.
According to a report from ESPN, sources close to the matter have confirmed that the Lacobs-owned team in the franchised North American League Championship Series (NA LCS) will be called the Golden Guardians.
The organization needed a new identity because of rules placed by the NBA that prevents anyone from using the same brand in other “non-associated” sports. This is similar to how Blizzard made it mandatory for all teams in the Overwatch League to choose new brand identities as well.
Every non-endemic approved application in the NA LCS must pay $13 million in franchising fees to Riot Games over the next few years with $8 million deposited before the start of the new season. Another $5 million will go towards operations and $3 million to a compensation pool to pay the endemic esports organizations that will not be returning next year.
More than a hundred applications were submitted to Riot Games in the hopes of acceptance, from which only ten made the cut. Besides the Cleveland Cavaliers, Houston Rockets, and Golden State Warriors, other teams backed by the NBA include FlyQuest, and Echo Fox.
Riot Games is currently busy with the pre-season of League of Legends, balancing the new runes and adjusting other numbers for the coming season. It should offer an official update on the accepted franchises and other details related to the NA LCS very soon.