Anthem is EA’s next big hit and probably the company’s only way of redemption after Star Wars Battlefront 2 micro-transactions fiasco. Even though we still don’t know much about the game and its development is still early on, we can estimate some things to be true, like the fact that EA will try to make the most out of it.
Anthem is strongly considered to be the biggest competitor of Destiny 2 by fans since its reveal and as Destiny got its first sequel it’s only natural for EA to start making big future plans for Anthem. DLC, big expansions and in game add-ons are only a few kind of things that may make this game a worthy competitor for Destiny 2. What EA has in mind though is a much bigger idea, giving it many more years of life.
As the company revealed, they want to create a franchise out of Anthem, just like Star Wars Battlefront. This will take years of development and tons of single-player story to be achieved. Blake Jorgensen, EA’s chief financial officer said at UBS Global Technology Conference 2017:
“We’ve been able to bring out some great new titles that have turned into franchises, like the Star Wars activity, like Battlefront, for example, that layer in more franchises over time.
“We’re trying to do that with BioWare’s Anthem game”.
EA has a tendency to create big franchises, maybe way too big for their own success. The company’s reputation has taken a big hit after implementing microtransactions to some titles of their biggest franchises, Need for Speed Payback and Star Wars Battlefront 2.
Ex-BioWare developer, Manveer Heir revealed about EA that the company has plans to make more and more open-world titles to monetize them. He added that Anthem is not a traditional Bioware title it looks and feels different and that is because EA wants to monetize it as much as it can.
BioWare, on the other hand, assured fans that the developer team of Anthem is a team full of gamers who share similar views on monetization policies. Even though the possibility of microtransactions is still on the table, the team will discuss it a lot before making a decision. If EA wants to turn this title into a franchise then microtransactions may be the main reason they’ll do so.
Let’s hope that EA starts recovering from that downhill that’s happening right now and will start making reasonable decisions when it comes to promising titles like Anthem. The game will release for PC, Xbox One and PlayStation 4 but a release date is still not stated.