Nintendo and YouTube creators have been taking jabs at each other over monetization issues for a while. Nintendo is pretty hostile and aggressive when it comes to people using its games for their YouTube content. Many notable YouTubers including Angry Joe has shown his “anger” toward aggressive copyright strikes by the makers of Mario.
But it seems Nintendo is trying to turn a new page as it wants to have a more positive relationship with YouTube creators. According to YouTube’s head of gaming, Ryan Wyatt, Nintendo spent a lot of money and time to figure out its options on YouTube.
Content creation on YouTube can contribute to the success of any franchise.
They’re spending a lot of time looking at how to engage their creation community and how to handle monetization. [YouTubers] are able to livestream Nintendo content and monetize through our non-ad products. That’s a better question served to them for what they want to do in the future, but I think there are ways to better improve and better optimize how they work with the creators.
Nintendo released Switch recently and the handheld is doing pretty good for itself. They are very popular but they can get a major boost if content creators are allowed to use video game footage, live stream, and promote the titles without having to worry about Nintendo’s hammer coming down on them.
There is a creator’s program offered to YouTubers but that hardly benefits the creator. There need to be ways for both parties to benefit equality. For Nintendo, free marketing should be enough, why does it need a few cents from the creator’s pocket?
Hopefully, the Japanese publisher and YouTubers will figure something out.
Do you think the company is a little too aggressive toward YouTubers? Why not benefit from the free marketing? Share what you think in the comments below.