The Star Wars: Battlefront II controversy around its pay-to-win progression system continues to see Electronic Arts (EA) dig a deeper trench to get out of.
While speaking at the UBS Global Technology Conference 2017 (via DualShockers) this week, chief financial officer Blake Jorgensen responded to the brewing storm by promising regular actions on feedback over time.
“The beauty of games today is you can constantly tune those games,” Jorgensen said. “So things that we we heard today, we’ll tune in the game, and they’ll be different tomorrow. Running a live service is all about constantly watching and listening to and reacting to the community to try to develop great gameplay.”
He stated that one of the main goals of the company is to keep players engaged for a long time, which helps find ways to “improve their experience and monetize that along the way.” Despite the negative perception of the community on the matter, Jorgensen believes that the consumer “does not mind” paying more along the way as they “go deeper and spend longer with the game than they ever did before.”
Such is the games-as-a-service business model that many companies are gunning for. On that note, Jorgensen wishes that Battlefield 4 had a deeper microtransaction system. The installment, as well as those that followed, already feature loot boxes called Battlepacks. Considering that Battlefield 4 is one of the most played games for the company, Jorgensen stated that even more revenue could have been generated if there was a “live service” component.
Jorgensen concluded by stating with certainty that games-as-a-service will be a “huge opportunity” for EA to grow in the coming years.
The Star Wars: Battlefront II controversy will likely be still here when the sequel releases on November 17 for PlayStation 4, Xbox One, and PC. The next Battlefield installment is rumored to arrive next year. You can rest assure that it will be dripping with microtransactions.