Activision Admits That Infinite Warfare Failed Because “It Didn’t Feel Enough Like Call of Duty”
Despite negative feedback from the community, Call of Duty: Infinite Warfare was actually able to come out as one of the best-selling games from last year. For Activision, though, the futuristic shooter was still a great disappointment when comparing sales from the preceding Call of Duty: Black Ops III installment.
Speaking with Newsweek in a recent interview, chief executive officer Eric Hirshberg admitted that Infinite Warfare failed to meet sales expectations because it “found the guard rail of creativity” for the franchise.
“At the end of the day it just didn’t feel enough like Call of Duty,” Hirshberg said. “If anything, [Infinite Warfare] just amplified the demand for boots-on-the-ground that much more.”
The change of setting has proven right for the publisher. Call of Duty: WWII officially released worldwide last week to a massive reception. The latest installment from Sledgehammer Games made over $500 million on the opening weekend, featuring a peak of 76,000 players during this time. This figure was a minor 15,000 for Infinite Warfare, and an amazing 99,000 for Black Ops III.
“This is the game you first fell in love with, in the setting you first fell in love with,” Hirshberg further added. “It is completely amplified by the capabilities of new technology, innovations, higher graphics fidelity and it is Call of Duty like you’ve never seen before.”
It will be interesting to see how far sales go for Call of Duty: WWII during its time and if Activision is able to find a new successor for Black Ops III.
Call of Duty: WWII is now available on PlayStation 4, Xbox One, and PC. The first expansion pack, called The Resistance, will release first for PlayStation 4 on January 30. The community can expect a timed exclusivity period of thirty days before the content becomes available for other platforms.