Nearly Half of Take-Two Interactive’s Income Consists Of Microtransactions
During Take-Two Interactive financial call for the quarter the company noted that almost half of the revenue generated by the company came from “recurrent consumer spending” which is a fancy word used by the company for microtransactions.
According to the company, “recurrent consumer spending” accounted for a total of 48% of the company’s revenue for the quarter. Take-Two noted that the game that saw high “recurrent consumer spending” for the quarter include NBA 2K17, NBA 2K18, and Grand Theft Auto Online.
Microtransactions have plagued the game industry for quite some time and while the gaming community has raised its concerns over its use in paid games, it seems that gamers themselves are refraining themselves from purchasing in-game items through real-world money.
That is not all what Take-Two revealed during the financial call as the company noted that next year a new title in one of the 2K’s Biggest franchises will be released.
However, Take-Two Interactive didn’t share any details on what the game will be and which biggest franchise will it belong as Take-Two has quite a lot of big franchises under its belt like Bioshock, XCOM, Grand Theft Auto, Red Dead Redemption, Mafia and more.
What are your thoughts on microtransactions and the fact that 48 % this quarters’ revenue for the Take Two came from microtransactions? Let us know in the comments.