PlayerUnknown’s Battlegrounds (PUBG) has so far sold more than 15 million copies on Steam and majority of that expansive community is from China, a region that is strongly considering to ban the game in the near future.
According to a report from Bloomberg, the China Audio-Video and Digital Publishing Association (CAVDPA) expressed stern concerns earlier this week about the battle royale shooter being “too bloody and violent” for sale in the country. The regulation group further stated that the game “deviates from the values of socialism” and is “harmful to the physical and mental health of young consumers” in the region.
The power to ban PUBG in China rests in the hands of the State Administration of Press, Publication, Radio, Film and Television (SARFT). What is worrying is that CAVDPA apparently consulted with the official group before making its statements against developer PUBG Corp. and the parent company, Bluehole. Hence, it is only logical to believe that SARFT may have agreed on at least a few points in order to give CAVDPA the confidence to go public with its concerns.
PUBG has enjoyed massive success ever since it entered early access on Steam in late March. Based on a report from CNN, more than 40 percent of overall sales are attributed to players in China. The game is expected to increase its numbers following the full launch on PC later this year, around which it will also arrive on Xbox One through the Game Preview program. A ban in China could seriously hamper that potential growth and may also impact the active player-base.