A few months ago, Bluehole, the developers of PlayerUnknown’s Battlegrounds, denied that Bluehole and Tencent, a huge Chinese company that owned various other development studios such as Riot Games, who developed League of Legends, were engaged in talks about Tencent acquiring the studio. However, it seems like they’re talking after all.
Tencent has not only offered to bring PlayerUnknown’s Battlegrounds into the Chinese video game market, but to also buy an equity share in the company, giving them co-ownership of Bluehole in a similar manner to the company’s relationship with Riot Games. Considering Bluehole is worth $4.6 billion, it’s no surprise that Tencent wants a part of it.
Tencent making an investment in Bluehole (and by extension, Battlegrounds), might be an enormous boon to the game, even with it already having 10 million downloads since it was put onto Steam’s Early Access service back in February.
Considering China is a massive untapped market, the possibility of PlayerUnknown’s Battlegrounds getting millions and millions of other fans is a great reason for Bluehole and Tencent to work together.
China is already the premier market for a number of other popular games, boasting the highest playerbase in games like World of Warcraft (the country gave the Warcraft movie most of its global revenue) and Riot Games (the game is played by many gamers in Asia), PlayerUnknown’s Battlegrounds may have an enormous number of new players coming in.
Of course, that all depends on if Bluehole and Tencent actually decide to work together. Hopefully both companies will be able to come to an agreement about PlayerUnknown’s Battlegrounds, and bring the studio even more success by bringing the game to the Chinese market. PlayerUnknown’s Battlegrounds has already broken the ten million player mark, and will likely get numbers like that many times over if the game is released in China.