Despite Nintendo Switch’s Success Sony Still Thinks Handhelds Have No Global Potential
Handhelds were considered obsolete until Nintendo released Nintendo Switch and showed the world that there is still potential and the market for handhelds, however, Sony Interactive Entertainment is still isn’t convinced and believes that handhelds have limited global potential.
Speaking with Bloomberg, Sony’s gaming chief Andrew House said that he sees a limited global potential for handhelds in the gaming industry especially in the age of Smart Phones which are getting more and more powerful. He added that Sony has no plans to compete with Nintendo Switch.
The Nintendo device is a hybrid device and that’s a different approach and strategy. We have not seen that as being a huge market opportunity.
Andrew’s views about the handhelds might be because of PS Vita, which was not successful enough outside of Japan and Asia which Andrew himself admitted. He added that reason why Vita failed was that of the shift towards smartphones.
The Vita experience was that outside of Japan and Asia, there was not a huge demand. The lifestyle shift toward the dominance of smartphones as the single key device that is always with you, was the determining factor.
What Andrew House is saying makes sense but, the success of Nintendo Switch speaks volumes about the global potential of handhelds.
While, Vita has not been successful but, PSVR has been leading the virtual reality market with quite a margin compared to other VR platforms. However, Sony isn’t comfortable being the VR market leader. According to Andrew House, the reason behind he is uncomfortable is that all VR platforms need to do well to attract an audience which is a task Sony can’t do alone with PSVR.
Do you agree with Andrew House’s statement? Is there really no global potential in handhelds? Let us know in the comments.