Sony Interactive Entertainment has been dominating the Virtual Reality market with PSVR and the company intends to support the hardware with new experiences, however, Sony is not comfortable being the VR market leader with such a margin.
Speaking with Reuters, CEO Andrew House noted that he isn’t comfortable with being the leader in the VR market and especially with such a margin. He added that the reason behind he is uncomfortable is that all VR platforms need to do well to attract an audience which is a task Sony can’t do alone with PSVR.
I‘m not entirely comfortable being the market leader in VR by such a margin that seems to be happening right now.
With such a brand new category you want a variety of platforms all doing well to create that rising tide and create the audience.
Also, Sony’s competitor Microsoft is also jumping into the market with Windows Mixed Reality. Recently, Microsoft announced that Windows Mixed Reality bundle will be available for $399. However, the system required for smoother experience starts at $499 which makes the buy-in into the Mixed Reality around $900.
Windows Mixed Reality offers both VR and AR experiences and is powered by Windows 10 and the Universal Windows Platform (UWP). The system is quite flexible as it can scale to a variety of hardware.
Do you think Andrew House is right to be not comfortable with being Virtual Reality market leader? Let us know in the comments.