Insomniac Games Is Rebranding, Starting With A Change Of Its Logo

By   /   Sep 21, 2017

A new era is about to begin for Insomniac Games who is changing its logo in the hopes of rebranding its identity. Insomniac Games is the developer team behind Rctchet & Clank and Spyro The Dragon. They are also currently working on bringing a new Spiderman videogame to the Playstation 4 as an exclusive title.

As the team states on their full press release, the logo change is just the start of their rebranding effort. Insomniac Games wants to get closer to their community, doing livestreams on Twitch which start today and opening new jobs for their next projects.

Let’s look at the stated logo change. Insomniac used to rock that moon on its logo on the “O” which is now replaced by two seperate crescent moons making it a bit more minimalistic and more mature. The team why this team has to be made:

“We reviewed this design very early in the exploration process. It caught our attention immediately, and wouldn’t let go even after we explored other directions. It works on multiple levels for us. It’s got a lunar theme, with what appear to be two crescent moons facing each other as the “O” – reminiscent of our past and future. Many folks here also see a portal or lens for the “O”, which we like because it symbolizes exploration as well as how many of our fans see us differently. Some follow us simply because we created their beloved Spyro the Dragon. For others, it’s all about Ratchet & Clank, or Resistance, Sunset Overdrive, our virtual reality games or Song of the Deep. And now we have entirely new fans swinging into our neighborhood to check out the latest on Marvel’s Spider-Man.“

Insomniac is not a rookie when it comes to videogame development. Their achievements apart from their big titles Spyro the Dragon and Rachet & Clank include:

  • Released 25 games for PlayStation 2, PlayStation 3 and PlayStation 4, Xbox 360 and Xbox One, Oculus Rift virtual reality, mobile devices, PC and web browsers
  • Launched 13 new game franchises across multiple genres and platforms
  • Grown from approximately 50 employees to 275-plus spanning two studios on both coasts
  • Seen more than 200 babies of employees enter the world
  • Earned 18 workplace culture awards at the local, regional, state and national level

The developers of Insomniac Games are currently working on a Spiderman title for the Playstation 4 in collaboration with Marvel. There is not yet a stated release date for the game though.

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