Over the past few years Ubisoft is facing aggressive attempts for a takeover by Vivendi. So far, the Assassin’s Creed publisher has been able to fend off Vivendi and it plans to keep takeover attempts at bay in the future as well.
Speaking in a recent interview, CEO Yves Guillemot stated that they have a plan to fight off Vivendi and that plan is performance. He is in contact with the shareholders and they are happy with the company’s performance and direction. In short, Ubisoft’s plan is to release successful products that will help boost investor confidence, helping Yves Guillemot fight any attempts of takeovers.
The plan would be tough to execute if the company keeps releasing mediocre products. Watch Dogs 2, Ghost Recon Wildlands, and recent Assassin’s Creed games have underperformance. Rainbow Six Siege has been the saving grace which is why the developer is constantly supporting it with content.
What we feel is that they are financial guys. Our best defense has been to perform. When you perform, you can show your shareholders that it’s better for them to stick with the team that’s managing the company instead of going to another. What we’ve seen is that our shareholders are very happy with the direction we’re taking, so it gives Vivendi less space to do a creeping control [a takeover accomplished by gradually acquiring the target company’s shares]. It’s still a risk, but doing a creeping control in a company that is growing and is appreciated by the people who invest in it is more difficult than doing it to a company that is not performing well.
A lot relies on Assassin’s Creed Origins and the rumored Splinter Cell game.