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Mercedes-Benz Partners With ESL for Hamburg Dota 2 Major

Electronic Sports League (ESL) has entered into a new partnership with Mercedes-Benz, an esteemed global brand from the automotive industry.

The collaboration will begin with the upcoming Hamburg Dota 2 Major, which features a prize pool of $1 million, and further extend across multiple tournaments in different countries. The announcement does not go into details regarding whatever sponsorship opportunities Mercedes-Benz is bringing to the table, but it does confirm that its involvement is not exclusive to only one game.

“We have been following the extremely fast-growing eSports segment for some time now and are firmly of the opinion that this new involvement will complement our existing sports sponsoring activities with an eye on the future and allow us to make contact with a very interesting, new target group,” said vice president of marketing Dr. Jens Thiemer in a statement.

Earlier this month, Mercedes-Benz was reported to have been conducting talks with Riot Games for sponsoring the League of Legends Pro League (LPL) in China. According to rumors, the prestigious company is also interested in being a part of the 2017 League of Legends World Championship. However, with only months to go, it seems unlikely to happen.

Mercedes-Benz is not the only automobile brand to take interest in the world of esports. Audi, the largest German automobile manufacturer in the world, entered the Counter-Strike: Global Offensive sphere earlier this year. Sabaru and Hona are also among the list that have been active, though in limited capacity.

The Hamburg Dota 2 Major will be the first one of the new competitive season and hosted by ESL at the Barclaycard Arena from October 28-29. It will feature eight of the best teams from around the world, all looking to secure early points for The International 8.