PlayerUnknown’s Battlegrounds (PUBG) has officially sold more than eight million copies since its release, announced Bluehole Studio at Gamescom 2017.
It has only been five months since the game entered early access on Steam. By that account, roughly two million copies are being sold every single month. Take note that the official sales figure is from last week and clearly accelerating with time.
Considering the $30 price tag, the developer has raked in at least $240 million in revenue already. This does not even account for the new in-game vanity items that were introduced earlier this month, and which have been selling on the Steam Marketplace for exorbitant amounts.
The remarkable success of PUBG becomes even more apparent when considering that it is only available on a single platform. It is slated to arrive on the Xbox One later this year, which should further boost sales.
We had so far been relying on third-party platforms such as SteamSpy to account for copies sold. The most recent unofficial report put sales at seven million. It is unlikely that PUBG sold a million copies in just one week. The difference is probably because of a slight delay after which data collected from Steam is processed.
Earlier today, Microsoft announced that it is expanding its partnership with Bluehole Studio and will be publishing PUBG on the Xbox One later this year. This means that the company will be lending the developer its expertise to quicken development, and also provide access to marketing and publishing resources.