T-Mobile, a giant in the world of telecommunications, has taken a massive stride to sponsor two of the most storied esports organizations in North America.
Both Team SoloMid and Cloud9 are now official cellular data partners with the international company. The announcement also hints at future collaborations with T-Mobile, but details have so far not been shared with the public.
“We’ll work together on a number of moments throughout the year to give esports fan more access to the sport they love,” reads a press release from Team SoloMid. “TSM is excited to work with T-Mobile, and looks forward to growing even stronger and having a successful year with the Un-carrier.”
“At Cloud9, we’re always looking for partners who are going to elevate us to the next level and we’ve found just that,” reads a press release from Cloud9. “Partnering up with T-Mobile will allow us to work together on some really exciting projects that we can’t wait for the fans to see.”
T-Mobile has been slowly working over the years to make its presence known in the world of esports. Most recently, it worked with Twitch to sponsor a fighting game tournament during the Electronic Entertainment Expo (E3 2017) at the Staples Center in Los Angeles. Team SoloMid and Cloud9 are, however, the first endemic esports entities to be sponsored by the company.
Last year, the telecommunications giant announced a program called “Binge On” to allow mobile customers to stream services like Netflix, YouTube, and more, without using their data packages. Twitch is yet to be added to the list.
T-Mobile is not the only cellular company to have vested interests in esports. Orange, Vodafone, SK Telecom, and others are already in the sphere and sponsoring multiple organizations.