Following an announcement last year, the official client of the company was renamed to “Blizzard App” in March for better clarity. This meant the removal of the Battle.net moniker, which was used by Blizzard for more than two decades. It goes without saying that the original name of the client holds great value in all of our hearts.
However, just months after the induction of the Blizzard App name, the storied publisher and developer has decided to rename it once again. This follows feedback from the community that still refers the client with the original tag. In that light, Blizzard has decided to bring back the Battle.net label. However, it is not what the community was hoping for. The client is now called “Blizzard Battle.net” in order to appease both parties.
“Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996,” Blizzard said in a statement. “The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.”
The client needed to be renamed from Battle.net because consumers would often fall into confusion when trying to search for the company’s online services. The Blizzard App moniker ensured a more tailored experience. However, Blizzard misjudged the importance of the original name. It carries both nostalgia and identity for millions of players who have been valuable fans for decades.
The new Blizzard Battle.net caters to the veterans as well as new players. That being said, we all know that it will continue to be called just plain Battle.net for many years to come.