BioWare is apparently teaming up with a local farm in Edmonton, Canada in order to create an Anthem corn maze, with the purpose of advertising their upcoming open-world game Anthem. The corn maze takes the form of both a BioWare logo and an Anthem armored suit. Anthem comes out in 2018.
The reason behind BioWare creating an Anthem corn maze, rather than any other sort of advertising, is because nowadays every video game is advertised by banners and billboards and building murals, so a corn maze gave them the opportunity to do something different.
Anthem is a third-person open-world shooter, where players take on the role of Freelancers. Freelancers, wearing armored suits known as Javelins as you head out into the wild lands of a devastated world to accomplish missions for the humans that live inside the walled city that serves as your home. Each Javelin has its own arsenal and specialty, allowing you to tailor them to your own playstyle.
Anthem will be BioWare’s first high-profile release since Mass Effect: Andromeda, which came out earlier this year to mixed reviews due to various technical issues and perceived gameplay problems. However, with how good Anthem looks, we may be looking at where the BioWare we know and love has gotten to in the meantime.
While the Anthem corn maze may be unconventional for marketing purposes, hopefully that unconventional feeling is how the game gets more word out, especially if the game turns out to be good and can redeem BioWare after Andromeda.
Anthem isn’t supposed to be coming out until 2018, but when it does it will be releasing on the Playstation 4, Xbox One, and PC. If you want to see BioWare’s work on the corn maze for yourself, all you have to do is look at the video link further up this article.