Grand Theft Auto Online Has Changed Rockstar’s Activities, Possible Impact on Future Titles?
The flow of content for Grand Theft Auto Online has been simply amazing but its credit goes to the tremendous amount of money players have spent on this game, allowing Rockstar to release more and more free content. The tremendous success of Rockstar’s Grand Theft Auto Online is sure to have an impact on future games.
In fact, Take-Two has confirmed that it has already transformed the way Rockstar operates, indicating that future games including Red Dead Redemption may feature some form of online element. Speaking in a recent interview, Take-Two CEO Strauss Zelnick stated that the focus on Grand Theft Auto Online and its success has changed the way Rockstar is approaching game development.
We’ve already said that fiscal 2019, which isn’t that far away, is $2.5bn net sales minimum, £700m cash flow from our operations minimum… that’s pretty consequential.
We are moving in the direction of that goal, David has outlined his five-year plan that will get us part way there. Obviously, we know what Rockstar tends to do. And Rockstar’s activities have been transformed by Grand Theft Auto Online.
Grand Theft Auto Online revenue exceeded $700 million, according to a report from last year. One can imagine where the number would be since then. What’s interesting is how this will affect the upcoming Red Dead Redemption 2. We are expecting to see Red Read Online as the multiplayer portion of RDR2.
It may contribute to its success similar to how GTA Online helped Grand Theft Auto V. However, Take-Two does not expect Red Dead Redemption 2 to be anywhere near as successful as GTA V.
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