Take Two CEO Strauss Zelnick has had a rough year when it comes to releasing any games. Despite the publisher having a big booth at E3, the fact that they didn’t have any games on display there put a blemish on the company, since 2017 no longer has Take Two games.
The one big release that was supposed to release in the fall of this year, Red Dead Redemption 2, got delayed due to wanting to work on the Playstation 4 Pro and Xbox One X. As this was the one big release (aside from other Take Two games series, the WWE games and NBA games) for this year, Take Two has a bit of a problem.
This is in direct contrast to 2K Games, another company under the Take Two umbrella that released no less than 7 different games in just six weeks, including Mafia 3 and the blockbuster franchise Civilization, which released its sixth main game this year.
According to Zelnick, he thought that the publisher had a schedule down back in 2015. However, with no Take Two games being released for this year, the publisher has apparently not gotten a schedule down after all. The company’s fortunes have also been damaged by the dismal failure of Battleborn, a hero shooter that was released only a few weeks before Blizzard’s smash hit Overwatch.
Zelnick’s main strategy is to bring Take Two games abroad in what he termed as a “six bucket” strategy focusing around a number of different markets. For instance, going into Asia and onto the mobile market, having Red Dead Redemption 2, the company’s triple-A games, the NBA and WWE games, and the publisher’s partnership with Firaxis.
Whether or not Take Two can actually deliver on those various things remains to be seen, however. Game development includes a lot of uncertainties, so hopefully when the studio releases Red Dead Redemption 2 early next year they’ll be able to get the ball rolling again.