Nintendo’s Mobile Business Will Continue to Expand
Nintendo has been shifting focus to mobile platforms, releasing games like Super Mario Run and Pokemon Go successfully on the iOS and Android. Nintendo’s Mobile Business will expand.
Its latest gaming machine, the Nintendo Switch, is also straying away from the traditional console design path and rides the mobile train.
Due to the success of Pokemon Go and Super Mario Run, Nintendo now plans to continue expanding in the mobile market. In the company’s 2017 financial report, Nintendo assured investors that it plans to focus on mobile platforms.
In accordance with our basic strategy, we will drive continual growth for Nintendo by expanding the dedicated video game business and establishing the smart device business. For our dedicated video game business, our unique hardware-software integrated business with focus on software will continue to constitute the core business for Nintendo and we will actively seek to invest resources in our Nintendo specific platform business.
In order to expand the scope of our business, we will seek to strengthen our business foundation, generate synergy with our dedicated video game business and maximize business for Nintendo as a whole by building our smart device business into one of our major pillars of profit.
The company also mentioned that they will opt for unique gaming machines like Nintendo Switch in the future as well. They do not plan to follow in the footsteps of PlayStation and Xbox.
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