In a surprise overnight announcement via its blog, Oculus has announced a significant price drop on its Rift VR headset.
This limited time price drop is part of what Oculus is referring to as Summer of Rift promotion. The new price tag of $399 will give players not only the Rift VR headset but will also include the Oculus Touch controllers in the same package.
This isn’t the first time Oculus has introduced a price cut on their Rift VR headset. Back in March, the company slashed $100 from the price of the headset bringing it down to $499, roughly a year after launch.
Alongside the price cut on the VR headset, the Oculus Touch controllers also saw a price drop from $199 to just $99.
While being hailed as the flagship VR headset, Rift’s bumpy launch and pricing controversy seems to have hit the company forcing such a severe price drop once again after a permanent one less than 5 months ago.
It is possible that this price drop is due to Oculus failing to sell sufficient quantities of both the VR headset and the Touch controllers.
Considering the competition Oculus had to face during its first year, Sony’s PS VR and HTC Vive from Valve and HTC, it is understandable that this VR headset, which sits between both the other VR options in the market, might be failing to make a profit as indicated by both Facebook CEO Mark Zuckerberg and Oculus co-founder Palmer Luckey.
Analysts at Super Data hinted that the Rift headset might have sold around 240,000 units, well behind those of PlayStation VR and HTC Vive.
However, the price drop can’t simply be chalked off to the company failing. Considering the technology is now more than a year old, it is understandable that manufacturing costs would decrease as components become cheaper.
The new $399 price tag of Rift+Touch bundle is now live although there is no indication on when the discount period ends. Oculus currently boasts a 500+ VR capable game library, although a huge chunk of them can’t be considered more than demos.