Facebook Signs Partnership With Bluehole Studio For Exclusive PlayerUnknown’s Battlegrounds Content
Ever since Facebook launched its livestreaming service, the social media platform has been expanding to various corners of the online market which no includes multiplayer games as well. Earlier today, Facebook announced a partnership with PlayerUnknown’s Battlegrounds developer Bluehole studio which will bring exclusive streaming content to the social media platform.
Just as Playerunknown’s Battlegrounds came out we just started playing it in the office. You might spend 20 minutes hiding behind a rock just to get shot in the head. But it’s just such a blast. … Just like everybody else, we fell in love with it. … We reached out [to the developer, Bluehole] and said, ‘Hey is there something cool that we can do together?
According to Bluehole, weekly livestreams on Facebook will highlight the different aspect of the Battlegrounds community and will be hosted by community manager. However, pretty soon the company will start inviting trusted content creators to stream content as well.
There is still no indication whether this will be monetized or not and what kind of incentives will content creators have to use Facebook as their streaming platform instead of the already established ones like Twitch and Mixer.
In PlayerUnknown’s Battlegrounds, up to a 100 players are parachuted onto an island where they must fight to the death in a Battle Royale/Hunger Games style. Players receive virtual currency depending on their performance in a match.
The game is currently in early access on Steam and is expected to launch later this year. A console version is also planned.
Facebook’s push into video games industry in recent years has been relentless. The social media giant also acquired Oculus, the creators of the Rift VR headset.
They have also been striking deals with other big companies in the game industry such as Nvidia and Blizzard to integrate technologies between platforms.
Last year, Facebook and Blizzard partnered up to allow players of Blizzard games to use the Blizzard (then known as Battle.net) client to stream the games directly to Facebook without the need of any external streaming software.