Astralis and Turtle Beach Partner For “Seven-Figure” Counter-Strike Sponsorship
The reigning champions in Counter-Strike: Global Offensive have earned themselves another lucrative sponsorship opportunity to help them in their endeavors.
According to Dot Esports, Astralis has entered into a long-term partnership with Turtle Beach that is worth a seven-figure sum. Under the new contractual guidelines, the Counter-Strike roster will be exclusively using the company’s Elite Pro Tournament headsets and accessories. In addition, the players will collaborate with Turtle Beach to develop a new line of premium tournament-grade gaming headsets.
“With so many console gamers, pro players, and teams already enjoying the Elite Pro since its debut last year, we knew we needed to extend this offering to gamers playing on PC too,” said Turtle Beach CEO Juergen Stark in a statement.
RFRSH Entertainment, the agency that operates Astralis, is the one that helped facilitate the deal. It hopes to improve the audio equipment used by Astralis in competitive matches, as well as set “a new standard of PC audio products” in the market.
Astralis has attracted a number of major sponsors in recent months, courtesy of its incredible performance in multiple events. It secured the ELEAGUE Major in January, and then took home the eleventh world championship of IEM Katowice in March.
The team shook hands with German automobile manufacturer Audi earlier this year in a two-month sponsorship deal worth $700,000. With the booming esports scene of the game, we are likely to see more major brands attempt to work with Astralis and other top-ranking Counter-Strike teams in the months to come.
Astralis was formed in late 2015 after it parted ways with Team SoloMid. Since then, the roster has been registering victories and achievements left and right. It has positioned itself as one of the biggest Counter-Strike brands in esports and does not look like it will be dropping the mantle any time soon.