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Report: FIFA 18 Sales Could Boost 10% Because Of Cristiano Ronaldo

FIFA is one of the long-running sports titles in the game industry and EA has revealed the upcoming FIFA 18 with a brief trailer featuring Cristiano Ronaldo. Cristiano Ronaldo is one of the most famous Soccer players in the world and according to a new report, Ronaldo as a cover star could help boost the game’s sales.

The report comes from SuperData which suggests that Ronaldo being the cover star for FIFA 18 could boost the sales for the upcoming title. According to Joost van Dreunen, CEO of market researcher SuperData, a popular player as a cover star can boost the sales for the title up to 10%.

Depending on the popularity of a player, a famous athlete can help improve sales by about 10 percent. Suffice to say that signing an athlete is critical, especially because the audience for sports games tends to be more-or-less stable.

EA has also confirmed the upcoming FIFA title for Nintendo Switch. According to EA, the upcoming FIFA game for Switch will release later this year alongside the console versions of the game. It will be a custom experience by the FIFA development team in Vancouver, the guys who have already worked on FIFA Wii U.

FIFA 18 is a sports game in development at EA for PS4, Xbox One, PC and Nintendo Switch.

Source: Venturebeat