The Electronic Sports League (ESL) has agreed to bring its esports broadcasts over to the gigantic social media platform of Facebook.
According to the Wall Street Journal, the partnership is non-exclusive. Hence, the tournament organizer is not bound in any way to discontinue its support for other platforms such as Twitch. Content such as player interviews, mini-documentaries, footage from past and current events, as well as live esports broadcasts will be making their way over to your Facebook feed in the coming days.
This is not the first time that the social media giant has shown interest in competitive video games. It has been actively partnering with numerous names in the esports industry since the beginning of the year.
Last month, Team Dignitas agreed to give Facebook Live a try in the hopes of increasing its audience. Prior to that, Blizzard signed an exclusive agreement to move the coverage of competitive Heroes of the Storm in its entirety over to Facebook. Within the same month, G2 Esports announced a new social media strategy that would see the team bring its content over to Facebook as well. Echo Fox has jumped on board as well.
While Facebook continues to maneuver itself in an advantageous position, Twitch remains as the king of everything esports. It is the sole platform when it comes to streaming competitive games, or following professional players. It will be a daunting challenge for any company to cut Twitch down to size.