YouTube Revenue From Posting Call of Duty: WWII Videos Drastically Reduced
It has come to light that revenue generation from posting any Call of Duty: WWII content on YouTube has taken a nosedive in the first quarter of the year.
Compared to its predecessors, the new installment is not only pulling fewer watchers but also unprecedented low earnings. It is unlikely that the problem is associated with the end-user. According to several content creators, the popular video-sharing platform may have tweaked its algorithm to demonetize content that is considered “inappropriate for advertising.”
It is believed that the World War setting of the game, as well as its first-person violent narrative and the inclusion of Nazis, is what has caught the eye of the newly enforced policies.
Interestingly, the content creators of YouTube first saw their revenues plummet back in March. However, their financial woes took a turn for the worse only last week when Activision officially announced Call of Duty: WWII.
PrestigeIsKey has been creating and publishing Call of Duty content on YouTube for the past seven years. This is the first time that his channel, which features over a million subscribers, has suffered from demonetization because of depicting fictional wars.
“My WWII zombie-related videos have been taken down,” he revealed. “I’ve had videos demonetized because of depictions of war, even though it’s Advanced Warfare and I’m talking about WWII, or I’m showing gameplay of CoD: WWII. It’s like, are games really lookin’ that good nowadays?”
He also shared how a random video with only a few views generated more revenue than that of a Call of Duty: WWII video that received more than twice the number of views.
Advertising performance on a 2 minute milk video (30k views) VS. anything to do with WWII (100k Views). The test was a success. pic.twitter.com/DBrtEB5FDm
— Ryan B. (@PrestigeIsKey) May 3, 2017
YouTube has not confirmed nor denied whether Call of Duty videos are being demonetized for the very reason highlighted by content creators. However, it is true that the platform introduced “brand safety controls” back in March for advertisers to avoid “higher risk content.” The move followed shortly after the controversial beef between PewDiePie and the Wall Street Journal earlier this year, which forced a number of major advertisers and brands to pull out.
While content creators are calling out Activision, it must be noted that the issue is with the policies enforced by Google and YouTube, not the publisher.
Call of Duty: WWII is scheduled to release on November 3 for PlayStation 4, Xbox One, and PC.