With the rise of Social Media platforms like Facebook, Twitter and broadcasting mediums such as YouTube and Twitch, it is easy to forget the importance of good old school physical marketing. For a long time, Activision has used digital platforms to market Call of Duty but with the new Call of Duty: WWII, the company will be focusing more on billboards and other physical marketing mediums.
According to Activision CEO Eric Hirshberg, a former Deutsch executive, they are focusing more on billboards for WWII. The physical medium allows them, their game, and the consumer have a deeper connection. Activision is stepping away from its usual teaser based marketing for this one.
In the past, we were more teaser-based, but this year, we don’t want to inject unnecessary teaser-like marketing ploys into our campaign. We are not teasing out something that our fans have already been waiting for with strong anticipation
Five billboards have already gone up in New York City and a similar situation is taking place in London, LA, and Paris. Activision CEO is known for teasing out exclusive content in an upcoming title by baking puzzles into trending digital platforms. However, since there is more focus on physical marketing, Activision has hidden codes in billboards for fans to find, as a way to keep the community engaged and talking about WWII.
Call of Duty: WWII is releasing on November 3 for PlayStation 4, Xbox One, and PC. Sledgehammer is offering three different variants for COD this year. The standard version, the digital deluxe edition which comes with the season pass, and the pro edition which comes with the season pass and more.