South Korean developer and publisher Smilegate has acquired the trademark rights to the World Cyber Games (WCG) brand, previously owned by Samsung.
The announcement arrives a bit late, with the official contract and related legal paperwork signed earlier in January to give Smilegate the reins to what was once termed as the Olympics of esports. Neither party has yet revealed how much the deal was worth.
In a press release, Smilegate stated that World Cyber Games is the best brand available in the market to “build a new digital entertainment culture for the next generation.” As such, the company is confident in the “legitimacy” and “authority” that its acquisition will bring to esports on a global scale.
The South Korean company also revealed that the returning World Cyber Games will not be limited to esports. Rather, it will be a platform that brings together people from across the world to have fun and create memorable moments through the magic of video games. In this light, SmileGate will be actively cooperating with leading global game companies and cultural content-related entities to achieve its goals.
More information regarding locations, dates, and what games the first iteration will feature under its new ownership, will be shared with the public in the coming months.
SmileGate is the name behind CrossFire, a free-to-play first-person shooter that is one of the highest grossing games in the world. Last year, the online tactical game generated $1.1 billion in revenue. It boasts a concurrent player-base of over 8 million and total registrations that peek over 650 million. It is one of the most popular games in China, and falls just behind League of Legends in the worldwide grossing charts.
Suffice to say, the return of WCG will feature CrossFire in one way or another.
Last month marked three years since WCG ceased operations, but in actuality, the international esports platform had become irrelevant a long time back. Various controversial decisions and mismanagement led to the unfortunate closure. It died as the largest global esports presence in the world, leaving behind fond memories that can never be forgotten. You can read more on the history of the World Cyber Games in the following obituary.