The Hearthstone revenue stream faced a difficult month of February, registering a considerable decline of profits on mobile platforms.
A new report from research firm SuperData states that “recent gameplay decisions” from Blizzard struck a cord with the community. It is important to note that the Hearthstone revenue stream continues to follow a year-over-year and month-over-month downward trend on all platforms, including PC. However, it is most bleak on mobile platforms where it currently stands at its lowest point yet.
“Recent gameplay decisions have been unpopular with the Hearthstone community, and the result has been a sharp decrease in conversion on mobile,” states SuperData. “Desktop revenue is also down, but to a lesser extent, perhaps due to the more “hardcore” demographic on PC.”
The report also takes into consideration two other facts that have affected the game’s financials in recent months. Firstly, competition provided by other card games such as Gwent: The Witcher Card Game. They might be new to the genre but offer a refreshing take for those who have grown weary of Blizzard.
Secondly, Hearthstone has reached the end of its current content cycle. Journey to Un’Goro, the next expansion pack, is scheduled to arrive early next month. Its release is expected to raise those numbers for Blizzard by having players start buying card packs again.