The Hearthstone revenue stream faced a difficult month of February, registering a considerable decline of profits on mobile platforms.
A new report from research firm SuperData states that “recent gameplay decisions” from Blizzard struck a cord with the community. It is important to note that the Hearthstone revenue stream continues to follow a year-over-year and month-over-month downward trend on all platforms, including PC. However, it is most bleak on mobile platforms where it currently stands at its lowest point yet.
“Recent gameplay decisions have been unpopular with the Hearthstone community, and the result has been a sharp decrease in conversion on mobile,” states SuperData. “Desktop revenue is also down, but to a lesser extent, perhaps due to the more “hardcore” demographic on PC.”
The report also takes into consideration two other facts that have affected the game’s financials in recent months. Firstly, competition provided by other card games such as Gwent: The Witcher Card Game. They might be new to the genre but offer a refreshing take for those who have grown weary of Blizzard.
Secondly, Hearthstone has reached the end of its current content cycle. Journey to Un’Goro, the next expansion pack, is scheduled to arrive early next month. Its release is expected to raise those numbers for Blizzard by having players start buying card packs again.
The notion that “Hearthstone is killing itself” has been shared by many professional Hearthstone players as well. Last month, Adrian “Lifecoach” Koy announced that he would be quitting the Hearthstone Championship Tour (HCT) circuit as well as the competitive ladder due to the game’s frustrating RNG mechanics. “It’s like coin flipping with a little bit of strategy,” he said at the time.
Last week, the developer announced that it would be increasing the pricing of Hearthstone purchases for Europe later this month. However, the increased pricing will not affect the pre-orders of Journey to Un’Goro. It should be noted that once the expansion is released, its pricing will be updated in the store to reflect the new changes.