Super Mario Run has launched for the Andriod devices and despite being successful, the side-scrolling auto running game failed to meet the sales expectations.
Speaking with Nikkie, Nintendo president Tatsumi Kimishima said that the side-scrolling game featuring Mario despite being profitable did not meet the sales expectations.
Fire Emblem Heroes also launched for mobiles which is also a cash cow for Nintendo, however, a Nintendo official told the publication that the company prefers Super Mario Run model over Fire Emblem Heroes model.
According to Nintendo, they intend to do more with mobile games than just make money. The company aims to bring its unique characters and games to a wider audience and create synergy with game consoles such as the new Switch.
Super Mario Run is a side-scrolling, auto-running video game developed and published by Nintendo for iOS and Andriod.