It has finally happened. After over two decades of service, Battle.net has been given a new identity with the new moniker of “Blizzard App.”
Earlier today, a small update was released for Battle.net which not only renamed the client but also changed its logo. The memorable Battle.net logo has been replaced with the official logo of Blizzard. In addition, the Taskbar icon has been changed as well.
Last September, Blizzard announced that it would be “transitioning away from” using the Battle.net name when referring to its online multiplayer game service. According to the storied video game developer and publisher, consumers occasionally fall into confusion over the name. Hence, it was decided that Blizzard would rename its online network for a more tailored experience.
As far as existing users are concerned, they do not need to fear any significant changes. Consider the change of name as a mere re-branding process. The technology and offerings that we have become used to over the years with Battle.net will “continue to serve as the central nervous system for Blizzard games.”
That being said, it is easier said than done to get accustomed to the new name. Those who have been using Battle.net for years are likely to continue referring to it as such. It will be a while before we forget mentioning Battle.net over Blizzard App.
Battle.net was launched back in 1996 with the release of the original Diablo, a masterpiece in its own right. Players were able to create and join chat rooms, as well as access multiplayer game listings. In 2009, Blizzard introduced a major overhaul to the client with Battle.net 2.0. Since then, regular updates have made the company’s multiplayer client as one of the best in the industry.