SKT Admits Going After “Damaging” League of Legends Videos
SK Telecom T1 has issued a public statement to confirm that it is behind the take-down notices being sent out to various League of Legends content creators.
Taking to Twitter, the management pointed out that it has taken “personal streaming and VOD management” as additional revenue sources for its players. With the team migrating to Twitch last month, and the formation of a new SKT T1 YouTube channel, fans were left confused between official channels and content being produced by third-party individuals.
The statement also claims that League of Legends content creators were using inappropriate advertisements to earn profits off the work of SKT players. Such was causing a split in viewership and “ultimately damaging” for the team’s income.
Though the management apologized for rushing with its initial approach and not fully communicating with Riot Games, it did not provide further clarification on the present status of League of Legends content creators who have already received take-down notices for apparent copyright infringement.
A promise has been made to “carefully view” videos in the future before filing a take-down request. In addition, SKT has contacted Riot Games to provide firm guidelines on the matter. The developer has also been requested to issue its own take-down notices on such content creators.
Last week, several League of Legends content creators on YouTube received take-down notices from SKT on the basis of copyright infringement. The Digital Millennium Copyright Act (DMCA) take-down notices from SK Telecom T1 deal with footage obtained in-game and not from live streams.
What this means is that a player who recorded his League of Legends game with any SKT member, such as Lee “Faker” Sang-hyeok and Yoon “Peanut” Wang-ho, cannot earn from the footage by uploading it on YouTube.
Contreversy resides in the fact that SKT is going after content that was uploaded over three months ago. Even if the DMCA requests are valid, there was no way of knowing last year that the League of Legends champions would be coming over to Twitch and YouTube to establish a streaming revenue business.