The Nintendo Switch Super Bowl commercial that is going to be premiering this weekend at the biggest American football game of the year has shown how serious Nintendo is about promoting the Nintendo Switch, especially given the exorbitant price of making a commercial run during the Super Bowl.
Putting a commercial in the Super Bowl time slot normally costs millions of dollars, more so than other National Football League games due to the huge amount of people that normally watch it.
The commercial will essentially be a Nintendo Switch promo reel, showing off all of the console’s capabilities along with the variety of games that will be coming out for it, such as ARMS, Splatoon 2, The Legend of Zelda: Breath of the Wild, Mario Kart 8 Deluxe, and Ultimate Street Fighter 2: The Final Challengers.
The Nintendo Switch Super Bowl commercial is a huge investment for Nintendo; most commercials for the Super Bowl are highly-anticipated movie trailers, car commercials, or other witty advertisements that are normally talked about for several days after the event. While the Switch does have a large amount of anticipation around it, there’s always the question of whether or not it will be worth it.
The price of filling a slot during the Super Bowl is a huge one, with CBS previously charging 5 million dollars for a thirty-second slot. Despite Nintendo saying that the Nintendo Switch Super Bowl commercial is its “first”, the company did release a commercial at last year’s Super Bowl to celebrate the 20th anniversary of Pokemon.
However, since The Pokemon Company is actually the group that develops the Pokemon games, that could be seen more as The Pokemon Company’s first Super Bowl commercial, while the Switch one coming up for Nintendo can be seen as the first commercial for Nintendo, specifically.
The Nintendo Switch releases on March 3 for $299.