One of the biggest hits when it comes to smartphone games in 2016 was undoubtedly Pokémon Go and it seems the game made almost a $1000 million in half the year.
According to market researcher App Annie, Pokémon Go earned an estimated $950 million in revenue in 2016 since the game was launched on smartphones in July 2016.
App Annie had also reported earlier that Pokémon Go managed to hit the $600 million mark in less than 90 days which is faster than any other mobile game.
By attracting millions of non-gamers, it reached a level of success that eludes even some of the most successful traditional video games,
Pokémon Go’s success was pretty apparent from the start so the revenue figures aren’t exactly a surprise but they are still pretty impressive.
Within a couple of months of launch, developer Niantic Labs had announced that the augmented reality game had been download more than 500 million times on iOS and Android.
Pokémon Go is not only well known for delivering the first proper mobile gaming experience when it comes to the Pokemon brand but also making waves in the augmented reality gaming market, cleverly incorporating the game with map data so players had to travel around their neighborhood or city and actually search for Pokemon similar to what has been done in the anime or previous handheld Pokemon games.
During a chat at CES 2017, Niantic’s global marketing lead Archit Bhargava revealed that players had collectively walked 8.7 billion kilometers playing the game, searching for various game items and Pokémon.
Pokémon Go was also the No.1 in downloads on iOS and Google’s Play Store in 2016 making it one of the fastest and most successful mobile games of the year.
Since the launch, the Pokémon Go craze does seem to have died down a bit, and the game even got banned in China, but there is no denying that similar to games like Clash of Clans and Candy Crush Saga, it is here to stay.