Miami Heat is the next NBA franchise to take its first steps in the ever-growing beautiful world of League of Legends esports.
Earlier today, an announcement confirmed that Miami Heat has acquired a controlling interest in European esports organization Misfits.
Details regarding the “strategic partnership” between the two entities have yet to be released to the public. According to a press release, the agreement covers aspects of “marketing, branding, merchandising, and promotional partnership” between Misfits and Miami Heat.
— Misfits (@MisfitsGG) January 10, 2017
“The Miami Heat pride ourselves on being innovative in all aspects of sports and business,” said Miami Heat CEO Nick Arison in a press release. “For us, it made perfect sense to partner with Misfits, a young and ambitious franchise in a sport that is blazing a trail in terms of 21st century recreational competition among Millennials.”
In accordance with the change in ownership, Misfits has already rebranded its logo to match the Miami Heat colors.
Misfits came into inception just last year, replacing Renegades after it was banned by Riot Games from competitive play. Misfits went on to win its promotional tournament and will be making its European League Championship Series (EU LCS) debut next week. Besides League of Legends, Misfits also boasts rosters in Overwatch, Hearthstone, and Heroes of the Storm.
“This partnership will be the catalyst and foundation to our continued expansion of the Misfits organization into a global esports brand and company,” said Misfits CEO Ben Spoont. “The Heat — innovators and leaders in traditional sports — will help Misfits to unlock meaningful value across all facets of our business.”
The NBA has seemingly invaded League of Legends esports. Heading into the upcoming Spring Split, an astonishing five out of ten teams will be playing in the North American League Championship Series (NA LCS) that have owners with ties to the NBA. This includes Echo Fox, FlyQuest, Immortals, Team Dignitas, and Team Liquid. In that sense, Misfits is the sixth team in LCS to be affiliated with NBA.