Battlefield 1 publisher EA and developer EA DICE came under fire earlier for posting a couple of World War 1 memes. Part of the community didn’t take kindly to the matter and hammered both entities.
Here are the tweets (now removed by EA).
Fans over at Neogaf instantly felt the need to call this “tasteless” and “not a good idea.” Meanwhile, Twitter supported EA DICE and said there is nothing to apologize for as some members of the community are being too sensitive.
It’s odd that for such people it is OK to play the game and simulate the violence that took place in World War 1. However, it is not OK to post a couple of memes for that game? The level of hypocrisy is unbelievable in this case and has reached a new low. This is selective criticism as it picks one aspect of something and rips it apart while the main product exists and you are fine with it.
WAR is a serious issue but games like Call of Duty and Battlefield are treating it like a sporting event. But we are somehow more concerned about how they market this “war based entertainment product,” rather than presenting war as an entertainment in the first place.
If we are OK with war being sold as entertainment in general, then such marketing campaigns should also be taken lightly.
Thankfully, the majority of the community sees through the hypocrisy.
We apologize for any offense taken to content posted earlier. It was not at all our intent to show any lack of respect to the WW1 era.
— Battlefield (@Battlefield) October 31, 2016
@Battlefield Ya’ll have nothing to apologize for.
— Ian (Halo Canon) (@toa_freak) October 31, 2016
— Ex-Soldier (@Ronin0ni) October 31, 2016
— WortWortWarthog (@WortWortWarthog) October 31, 2016
— đW (@SmailliwNitsud) October 31, 2016
— Spooky Kate Seward (@KateVsTheWorld) October 31, 2016