While Microsoft’s Xbox One Scorpio will launch in Holiday next year, many are speculating that Sony has got an upper hand in the market with the release of PlayStation 4 Pro this year. With PlayStation 4 Slim launched last month, PS VR launched earlier this month and PS4 Pro releasing next month, industry analysts suggests that Sony is just splitting up its market.
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Speaking with We Write Things, Michael Goodman, who is the director of digital media strategies at Strategy Analytics, discussed how Sony is splitting the marketplace. According to Goodman, Sony has launched its products in such a way that consumers have hard time deciding what they want, also given that purchasing them together costs a lot.
We see a large chunk of the PS4 marketplace, that’s where you’re going to get your PS4, PSVR upgrades. And hanging out in the background is Scorpio. Do I go PSVR now and then buy Scorpio next year? Do I upgrade to a PS4 Pro now and wait on VR? Basically, what Sony is doing is they are splitting the marketplace. It is difficult for any one of these products to scale because of the way they are splitting the marketplace.
While Sony might be splitting up its marketplace, but it is a fact that Sony is not taking a loss, a fact that even Woodman acknowledges. According to him, It does not matter to Sony if its marketplace is being split up as the revenue from all of these products will land in Sony’s bank account.
In the end, it may not matter to Sony. All of the dollars from these products funnel down to the same bottom line. At the end of the day, it’s good for Sony. But in terms of building scale with these products, having so many different products in the marketplace at the same time doesn’t help them
Do you think Sony should release such products that split up the market or should these products be released in a single package? Let us know in the comments.