A new Blizzard trademark (but not really) has been filed by Blizzard in order to finalize the partnership between TESPA (the Texas ESPorts Association) and Blizzard, which was announced in 2014. Tespa is an eSports network that was established at University of Texas in Austin for college gaming organizations.
With this new partnership, Tespa began hosting online gaming leagues for Hearthstone, League of Legends, Starcraft 2, Heroes of the Storm, and Overwatch. Now, with this new Blizzard trademark, it seems like the partnership between them is finally official.
Before now, with its partnership, Blizzard and Tespa had two different competitions, the North American Collegiate Hearthstone Open competition, and a Heroes of the Dorm eSports tournament for Blizzard’s MOBA game “Heroes of the Storm”, which features various major and minor characters from World of Warcraft, Diablo, Overwatch, and Hearthstone.
Heroes of the Dorm was the first eSports tournament ever broadcast over national television, something that didn’t sit well with many people in America that don’t think of eSports as “real” sports. However, the controversy hasn’t stopped Blizzard and Tespa from announcing a second Heroes of the Dorm tournament back in January, which completed its finals back in April.
With the new Blizzard trademark (which is focused mainly around advertising for events and games), it’s likely that Blizzard’s competitions will likely continue to gain in traction, and we may end up seeing even more televised esports events from Blizzard, especially with the newfound popularity of its hero shooter Overwatch.
The trademark and partnership will also be a boon for Tespa as well, considering that it’s still a very small company with only around ten employees.
If you want to take a look at the trademark documents yourself, you can find them on this website. And, if you want to take part in those tournaments yourself, you should probably keep a lookout for when the next Heroes of the Dorm or Hearthstone tournaments are going to be held.