Blizzard Moving Away From Battle.Net Brand, Will Continue Using Software

Blizzard Entertainment will be moving away from the brand that it’s used as a multiplayer client for all of its games for the past two decades. Starting with the very first Diablo game, the service has been used for every multiplayer Blizzard game, from Diablo to Overwatch. However, Blizzard will be continuing the networking technology it represents. is Blizzard’s own game client, keeping its various games all in one convenient place for players to easily access and play multiplayer, but now they appear to be moving away from the brand name, much like how other multiplayer components like TEN and used to be used for the same reason.

Apparently the reason that the brand is going away is because it’s inefficient for Blizzard to use both Blizzard and branding. Now that built-in multiplayer is a well-known concept, Blizzard’s next game will likely not be relying on in the game’s multiplayer.

This move could be seen as long overdue, considering that Blizzard has made various other programs like Blizzard Streaming and Blizzard Voice, and so will likely go away as Blizzard continues to make games.

While Blizzard will likely keep all of its games on a single client in order to imitate other companies like Steam, EA, and Ubisoft, but now all of those games will likely have built-in multiplayer.

However, while the brand is being moved away from, that doesn’t mean the program is going away. If you’re one of the many people that have the program on your computer, you probably don’t have to worry about having to uninstall it and then re-install all of your favorite games onto whatever Blizzard might have come up with in that situation.

In the meantime Blizzard will likely just continue to make games for that platform.