A couple of years ago Electronic Arts was nominated for being the worst company in America. However, since then the company has changed a lot of things and has improved its policies regarding games and communities. Amusingly recently EA has been voted as the “Worst Company in America” in a consumer affairs blog survey.
According to EA executive, Peter Moore, this is ridiculous. He said that banks are creating more problems in America then EA, but he admitted that the company’s perception among gaming community is not good and they have to improve themselves.
Yes, [being named Worst Company in America] was ridiculous. And this was also the time of sub-prime mortgage crisis; banks are dumping hundreds of thousands of people out onto the street. You try and be defensive and say this is stupid, this is ridiculous; and then you go, ‘Maybe there’s a kernel of truth here.’ Maybe this is a moment we can step back, look in the mirror, look at who we are, look at how we’re perceived, and figure out what we need to do to do something about it. Perception is reality so if their perception is that we’re not a company that puts players first, then how do we change that?”
He further explained that Electronic Arts is doing every thing to improve its perception among gamers. He said that the company has only one mantra, and that is “Player First”.
Then we made a deliberate attempt to say, ‘Fine, how do we go forward here?’ And the mantra that we came up with was this concept of player-first. To this day, in fact this morning, in meetings, questions are always asked–what do we need to do here? When do we ship that? What type of experience does this need to be?–somebody will say, but is that player-first?
Do you agree with Peter Moore? Let us know in the comments.