Nintendo was once a dominant force in the console space and up until the Wii it did OK. However, the release of Wii U pushed the company back and we saw major publishers dropping support.
Now, the company is working on a new gaming platform called Nintendo NX. We wonder if Nintendo plans to keep its policies and direction the same or has it learned anything from the Wii U? According to Reggie Fils-Aime, they are fully aware of the mistakes they made and will not repeat them with NX.
He explained that the company will need to a better job communicating the positioning for the product. Nintendo would need to make fans understand its uniqueness.
We have to do a better job helping people to understand its uniqueness and what that means for the game playing experience. And we have to do a better job from a software planning standpoint to have that continuous beat of great new games that are motivating more and more people to pick up the hardware and more and more people to pick up the software.
Those are the critical lessons. And as I verbalize them, they’re really traditional lessons within the industry. You have to make sure people understand the concept, you have to make sure you’ve got a great library of games, and when you do that, you tend to do well.
Nintendo NX is expected in March 2017 and apparently is using a modified version of Nvidia’s “Parker” chip. Hardware power, communication, and support from third party devs is key to success for Nintendo. Uniqueness of the product will not matter if there are no games to play.