EA Sports partnership with Premier League has been expanded in a new deal. The new deal will cover the 2016-17 to 2018-19 seasons and will enhance the partnership between EA Sports and Premier League.
EA Sports has significantly strengthen the its FIFA franchise through greater access to clubs and players. With FIFA 17 scheduled to release next month, the new deal could further benefit the franchise in the future titles.
As a part of the deal EA Sport’s logo will get on-screen branding during the league’s global broadcasts. EA Sports will also sponsor the Player of the Month and Player of the Season awards too.The company will also get a in-stadia integration before matches.
According to the managing director of Premier League, Richard Masters, EA Sports is known all over the world for FIFA game series, which is popular among fans of the League.
EA Sports are recognised the world over for the hugely popular Fifa game series, which millions of Premier League fans engage with every day, making them a great fit to be Lead Partner of the League.
He further said that EA Sports partnership with the league will allow the game company to interact with league and the clubs.
This partnership will allow EA Sports to collaborate even more with the League and the clubs, and to be part of the interest and excitement around the competition, both through their fantastic games and the association with the Premier League that this agreement brings.
According to EA Sports global marketing Vice President, Jamie McKinlay, this partnership will bring the millions of FIFA fans more close to the Premier league.
This expanded partnership brings our milliions of players even closer to the Premier League. This year is an especially exciting one for Premier League fans as we debut The Journey, a brand new mode within FIFA 17 in which fans will live their story on and off the pitch as Premier League prospect Alex Hunter.
FIFA 17 is scheduled to release on September 27, 2016 for PC, Xbox One, PlayStation 4, PlayStation 3, Xbox 360, iOS and Android.