Gearbox Software released Battleborn in early May hoping that it would be as successful as their Borderlands franchise. However, Overwatch released the same month and overran the game. An analytic firm predicts that Battleborn free to play might be announced soon.
Digital analytics firm Superdata, predicts that Gearbox Software will be forced to make Battleborn free to play title, due to facing a stiff competition with Overwatch. According to Superdata, Overwatch is the best performing PC game in terms of digital revenues.
As part of company’s analysis of digitally profitable games in June, the company noted that Battleborn fate could be similar to that of Evolve’s. Evolve also performed well at launch but it quickly became stale as their were a lack of content and updates.
According to the report, Evolve has increased its active users by going free to play, but the publishers are yet to see any profits as micro-transactions have not been implemented.
Gamers have so far responded positively to the change [to Evolve], propelling it into Steam’s top 20 rankings, measured by concurrent players. However, the publisher has yet to profit from its gamble as revamped micro-transactions have not yet been added.
The report notes that as the console cycle reaches its maturity titles like Battleborn will also go down Evolve’s road, and predicts that company would announce the free to play adoption in coming months.
As the console cycle reaches its maturity stage, we expect to see other smaller titles go free-to-play to avoid getting crowded out by their bigger competitors. One title that is well-positioned to follow Evolve’s example is Take-Two’s other recent shooter Battleborn, which has been struggling in the presence of Activision Blizzard’s breakout hit Overwatch. We anticipate the publisher to announce a free-to-play makeover for Battleborn in the coming months.
It is important to note that this is just a report, Gear Box has not shared any plans to make Battleborn a free to play title.
Battleborn is first person shooter developed by Gearbox Software and published by 2K Games for PC, Xbox One and PlayStation 4.