You might want to check and see if the sky is falling, because one part of the infamous “Doritos and Mountain Dew” diet of Call of Duty players has dropped the first-person shooter like a hot potato. A Titanfall 2 Mountain Dew partnership will be taking the place of the soft drink’s partnership with Call of Duty, likely as the sequel to the 2014 first-person shooter tries to make more headway into the first person shooter market.
The reason for the Titanfall 2 Mountain Dew partnership might also rely in the horrifically disliked trailer for Call of Duty: Infinite Warfare, which has now become the most disliked non-music video on YouTube. This is in contrast to Battlefield 1, its direct competitor, which had one of the most liked debut trailers on YouTube.
With Call of Duty so disliked, it might be that Mountain Dew doesn’t see any reason to help advertise a game that’s gotten so much vitriol, and has instead decided to throw in its lot with another highly popular but better-received game.
Titanfall did have a fairly good showing when it released in 2014, but the game quickly fell off of most people’s radars due to a lack of any staying power and a terrible story mode that was just multiplayer matches with voice acting over them. Titanfall 2 has promised a better story mode and more, including wall-running Titans, swords, and more.
The Titanfall 2 Mountain Dew partnership might help Titanfall 2 get a better showing, since the game comes out at roughly the same time as both Battlefield 1 and Call of Duty: Infinite Warfare, which will make up most of the game’s competition.
The Titanfall 2 Mountain Dew bottles will include a wide variety of codes that will give rewards in the game, including XP boosts and Titan rewards, though it’s not entirely clear if those will be the only ones or if there will be more.