The Division sales have gotten Ubisoft their best first week ever since it finally launched on March 8, last Tuesday.
The third-person shooter/RPG hybrid outsold even Ubisoft’s last highly anticipated game, Watch Dogs, which came out in 2014, and Gran Turismo 4’s own 11-year-old record.
While Watch Dogs quickly became polarizing for graphics not being as good as advertised along with numerous examples of bad press by Ubisoft, The Division looks to be on a quick rise to the top.
The Division had nearly 1.2 million concurrent users over the weekend, and over 100 million hours of playtime were recorded in the game’s first week.
“On top of record-breaking sales, player engagement is the highest ever for any Ubisoft title, demonstrating, among other things, that our investments in our online infrastructure and services are paying off.
We are delivering an online experience that’s on par with the best in the industry, and that matches the quality and connectivity demanded by The Division and its players.” according to Stephanie Perotti, the vice president of online services at Ubisoft.
The Division sales show that the high anticipation and hype buildup for the game in the two years since its announcement at E3 in 2014. Despite numerous delays and concerns that the game would be Ubisoft’s own version of Destiny, the game seems to be going well for Ubisoft so far, getting positive reviews across the board and with three different DLC packs coming soon that will be timed exclusives for the Xbox One.
Whether The Division will be able to hold onto its lead or not, however, is another story. The game’s story mode only has 26 missions and not a very large number of non-story content, when you don’t take the Dark Zone, The Division’s PVP area, into account.
There are also a number of other problems with the game (including our old nightmare-inducing friend the “no face bug“, griefers taking advantage of players being solid objects to block the way into rooms, and hackers deciding that they’d rather be poor sports and cheat rather than try to have fun.
While the DLC packs and their rapidly approaching release dates can probably help to alleviate this problem fairly quickly, it all depends on how often Ubisoft plans to update the game with new content outside the DLC packs.