GTA V and Red Dead Redemption are one of the hottest properties in the gaming industry today. Take-Two is the publisher behind these games while Rockstar is the iconic dev that makes these products great.
The best part about Take-Two games is that they don’t annualize their non-Sports franchises. We can understand how tempting it could be to milk these products and make even more money off of them then Take-Two already does.
However, product fatigue is something that will catch up if this was the case and will tarnish everything Rockstar has worked on for such a long time. Take-Two has explained that this is exactly why they don’t annualize games like GTA and Red Dead Redemption.
They don’t want a fate similar to Assassin’s Creed.
Company president Karl Slatoff said during a business presentation in New York.
We don’t intend to change annual strategy because of product fatigue. [Take-Two] creates franchise value and [releases have] to be managed deliberately.
It’s tempting to have continuous releases and milk a franchise as far as you can, [but] we’ve seen that fatigue in other franchises in the games industry. With almost every single franchise for us, the latest release is bigger than the one before.
What we would like to do is be able to have enough hit intellectual properties in any given year, whether we have Title A or Title B, is not the issue. We’ll have a handful of really great franchises and new intellectual properties that together really have the economic impact of an annualised business without the detriments of an annualised business.
Rockstar is now pretty much done with Grand Theft Auto V, development is complete, post-release content is added, and it is now time to move on to something else. That something else could be Red Dead Redemption 2.
Do you think more developers should follow Take-Two’s release patterns?