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Assassin’s Creed concept art in Uncharted 4? Theft or Marketing Ploy?

When releasing a trailer, games companies want to create impact and get attention. It was highly doubtful that Assassin’s Creed concept art in Uncharted 4 would be the attention Naughty Dog wanted.

There was a time that the use of concept art would be seen as a “homage” but today it looks like those days are gone. After the trailer was released online today, Ubisoft noticed something interesting and were not slow at revealing just what it was:

Not only was the concept art noticed, but the fact the character was removed was also noticed too:

So how do we take Assassin’s Creed 4 concept art in Uncharted 4? It is something of a mystery, and Jonathan Cooper, who used to work at Ubisoft (on Assassin’s Creed) and now works for Naughty Dog on Uncharted 4 did take notice of the “drama” in his Tweet:

Did Naughty Dog intentionally use Ubisoft’s artwork in their game? This will remain a mystery that only the two companies can solve. If anything, it could all be a manipulation of the games press by the two companies. It gets Uncharted 4 more attention, and also starts conversations about Assassin’s Creed.

What are your thoughts on the use of Assassin’s Creed concept art in Uncharted 4? Let us know in the comments section below.