While the world is just getting ready to jump into the world of virtual reality. PlayStation VR, Steam VR, HTC VIVE and others. However, you may notice that Microsoft, one of the key industry players, isn’t anywhere to be seen when it comes to VR devices.
Where is Microsoft? Well, Microsoft isn’t interested in VR. In fact, they don’t even have a VR device planned. The company is way ahead of its competition, they are looking beyond virtual reality, they are working on something called augmented reality. It is far more immersive then VR but is the world ready for it. Moreover, is the technology ready for it?
According to the Microsoft, the world isn’t ready for AR. HoloLens release will happen in time. Alex Kipman from Microsoft said:
When I feel the world is ready, then we will allow normal people to buy it. It could be as soon as we say ‘yes,’ and it could be as long as a ‘very long time.
He went on to say:
If a consumer bought it today, they would have 12 things to do with it. And they would say ‘Cool, I bought a $3,000 product that I can do 12 things with and now it is collecting dust.
Kipman said that even though Kinect was a hit early on, consumer interest faded away pretty quickly. But when it comes to HoloLens Microsoft won’t be making the same mistakes as it did with Kinect.
It was not a pleasant experience. It was just not ready to go sell 10 million units in 60 days, which is what it did.
The technology behind HoloLens and the things it can do look pretty gimmicky, so I agree that the world isn’t ready because may be the AR technology isn’t. There is a very annoying issue with its field of view that needs to be solved before final release, in addition expanding the range of things it can do.