When Breaking Benjamin’s lead singer Benjamin Burnley took to Instagram to reveal how EA paid him to make positive comments about Star Wars Battlefront it was yet another controversy for the game. The fact is though, EA is not the only games publisher that uses this tactic to get celebrities to publicise releases.
In an article on Crave this issue has been discussed, and scrutinised because of the reaction to Burnley’s Instagram post where he reveals to the world just what EA did. If you take a look on Social Media though, it is evident that many posts from celebrities are doing exactly the same thing.
Giving freebies to these stars, or even sponsoring posts is a way to get exposure to people who will buy the games. A perfect example of this would be a Tweet by Ludacris about Call of Duty: Black Ops 3:
— Ludacris (@Ludacris) November 6, 2015
It is important to note that we are not stating that the Tweet was paid for, but it is a good example of celebrities advertising games.
The Crave article is interesting because it raises the question of how EA have been demonised for their sales tactic with Star Wars Battlefront. While some may celebrate a celebrity coming out and proclaiming the game to be a disappointment it is debatable as to whether EA are as underhand as some seem to think.
In an industry that pays celebrities who are eager to make such advertisements for products including video games, all they were doing was paying for advertising. I can’t say I agree with the practise, I’m not sure the attempt to publicise the game didn’t fall into the same marketing methods that other companies are using too.
What are your thoughts on the whole controversy around Star Wars Battlefront? Should EA have been looking for advertisement in this way? Let us know your opinion below.