It’s already known that Call of Duty is a popular franchise that makes a lot of money. When it managed to make over half a billion dollars in its opening weekend though this is something that Activision quite rightly celebrate.
Activision also revealed that the amount earned from the release exceeded $550 million worldwide. This they claim, makes it the biggest entertainment launch of the year. This is not only based on games sales, but also theatrical box office, music, and book launches.
“Call of Duty’s millions of passionate fans have shown us, yet again, the strength of their commitment to this enduring franchise,” said Bobby Kotick, Activision Blizzard’s Chief Executive Officer. “Call of Duty: Black Ops III is the biggest entertainment launch this year in any medium, and bigger than any theatrical opening weekend ever.”
“The Call of Duty: Black Ops III launch is bigger than any game, any movie, or any entertainment launch this year. But more importantly, our fans are engaging more deeply with the franchise than ever before. In fact, so far, people are playing Black Ops III for more hours per player than any Call of Duty game on record,” said Eric Hirshberg, CEO of Activision Publishing. “Call of Duty is more than a game, it’s a year round passion for a growing base of millions of fans and it’s only gaining momentum.”
Sony’s Adam Boyes, VP of Publishing and Developer Relations also added:
“As we‘ve said from the start, PlayStation is the best place to play Call of Duty, and this record-breaking launch shows how true this statement is. Black Ops III is the biggest launch of the year so far, and the PlayStation Nation is ready. We’re proud to call PlayStation the home of Call of Duty and look forward to supporting our community with DLC map pack content first,”
This is of course related to the fact that they took over exclusive first releases of DLC for Call of Duty: Black Ops 3 this year. Xbox and PC get the content soon after, so whether this makes the PlayStation consoles the best platform for the game will still be down to personal preference.
Did you pick up Call of Duty: Black Ops 3 on release day, or opening weekend? Let us know your thoughts on the game below.